What To Do If COVID-19 Has Killed Your Client Base?

With all that’s happening now, business closures and slow re-openings, thousands of small businesses are faced with hardship due to Covid-19. The lost of foot traffic and face-to-face services has forced many businesses to repurpose and position their company for digital success in order to survive.

If you haven't already, you should start focusing on growing your digitally footprint too. The best way to do this is by creating a fully optimized website. A fully optimized website is powerful form of marketing that most businesses should consider in their advertising arsenal right now. Optimizing your website is the process of improving your website to make it more attractive to customers. This is an important process. Web optimization involves a lot of patience and time but it is well worth it if you want to earn new clients. Where traditional forms of advertising is being disrupted, a good website can work effectively with baiting customers into finding you and your products or services on and offline!

Thousands of businesses are thriving by moving their products and services to online solutions. Expanding digitally helps your business to be more price competitive and flexible. If Covid-19 has severely impacted your business then attracting new visitors to your website is a great way to regrow your business. If finding new clients/customers is your goal, then now is the time to sit down and plan. Here’s why:

Tip:

Re-brand your website in order to help with product or service visibility. As many companies are moving to the cloud now is the perfect time to make your pitch on line too.

1. Increase your visibility and brand awareness

In the mix of what’s happening with the #coronavirus, your website may prove to be your most valuable marketing asset more now than ever. Where customers are unable to reach you physically, they’ll need to be able to connect with you online. Since more people will be searching for products and services online, optimizing your site for better key word search performance and appearance will ensure both new and existing customers can find you faster online. Optimizing your website to match your offline brand can prove to be valuable as well. Brand consistency is important if you're trying to bring offline products and services online. All this is a process and requires a great deal of time, that's why it's best to get started right now!

2. Meet your consumers half-way

In normal situations you may know what your customers are thinking and want they want, however during these unusual times, it may become more difficult to understand your customer’s behavior – making it more difficult to forecast. One of the benefits of optimizing your site involves assessing your current application stack. This is the process of making sure your organization is using the right systems to communicate and work efficiently to meet client's needs. During times like these, you need to make sure you are able to effectively communicate with customers in order to better understand and meet their needs. Optimizing your website for app, web, and form integrations to help improve customer communication can be prove to be useful. When things change you want to be able to meet customers where they are. This in term can help your organization better adjust to your customer needs – thus improving your sales and acquisition.

3. Promote from anywhere anytime

Right now, your organization have to have an agile approach to meet today’s challenges and demands. Moving from the point of selling your products/services at a physical location to selling online are areas where optimization is required. Optimizing your website to expand across various locations and channels right now can mean the difference between closing and staying in business. Using your website to expand your brand is a great way to generate new revenue.

4. Get better ROI on ad campaigns

Improving your website visibility and expand your business across other markets may require some online advertising. With so many organizations scaling back on marketing and advertising, now is a great time to run ads. Experts agree that a less crowded advertising market can lead to better CPC and stretched advertising dollars.

If you need help with optimizing your website call us 855-582-8011.